PWA (Progressive Web App)
A website that behaves like an app - loads in the browser with no app store install, and can be added to the home screen.
A PWA (Progressive Web App) is a website that uses advanced browser capabilities to deliver an app-like experience: fast loading, usable on a weak connection, and addable to the home screen without downloading from an app store.
The win for the business is removing the install barrier: customers get a full experience straight from the browser, with a tap on a tag or a scan of a QR - no download required.