Leads
Enquiries from potential customers who leave their details via a form or digital button, forwarded to the business for follow-up.
A lead is a contact detail from a potential customer who expressed interest - usually by leaving a name and phone number in a form or tapping a contact button. Leads are the raw material of the sales process: the easier it is to submit one, the more you collect.
A digital profile or digital business card can collect leads directly via a built-in form, with all enquiries centralised in the management dashboard for follow-up.